The Premier League has sent a letter to Chelsea asking the club to clarify its relationship with ticket resellers, especially regarding Todd Burley's participation in Vivid Seats, according to the BBC. Berley is not only a director and investor o...
Berley is not only a director and investor of Vivid, but also holds a 13% stake in Chelsea. Vivid, known as an "unauthorized ticket seller" by the Premier League, lists Chelsea's game tickets on its platform, with some tickets at Stamford Bridge last season selling for as much as £20,000. Although the company is not allowed to operate in the UK, it is legal overseas.
Chelsea fans asked the Premier League to "take action and investigate" the situation in an open letter in March, believing it was a "breach" of trust and a "obvious conflict of interest". Premier League CEO Richard Masters said at an event at a fan association last week that the matter was being discussed with Chelsea, saying it was a "ongoing" issue.
The fan organization also submitted evidence against the U.S. company to the government's Department of Culture, Media and Sports. Vivid CEO Stanley Chia mentioned in an interview with Sportico that "economic and political volatility" has affected the ticketing market, and the company's stock price has fallen 61% this year. Chelsea recently promised to take steps to crack down on scalpers, but did not mention the names of Vivid or other ticket resellers. Previously, former head coach Pochettino and current head coach Enzo Maresca have mentioned the issue of "stunning" atmosphere at Stamford Bridge.
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