According to official Liverpool news, the team's home and away jersey sales have set new records a week after starting a new 10-year cooperation with Adidas. In the past week, Liverpool's home jersey sales surged 700% compared with last year...
According to official Liverpool news, the team's home and away jersey sales have set new records a week after starting a new 10-year cooperation with Adidas.
In the past week, Liverpool's home jersey sales surged 700% compared with last year. The club has received orders from 150 countries and regions around the world, and 80% of sales are completed through the club's e-commerce platform.
The response from Liverpool's new jersey launch event was unprecedentedly huge. The official announcement video of the new jersey has now received more than 40 million views, becoming the most popular jersey launch event in the Premier League in 2025-26, and has received 17 million interactions and 423 million exposures on social media.
The team's new player Werz's jersey and seal number are the most popular, followed by Diogo Jota. Previously, Liverpool officials said that if fans buy Jota's seal jersey in the new season, all proceeds will be donated to the club's official charity Liverpool Foundation, which promises to establish a grassroots football development plan in Jota's name.
