Liverpool official news, the club has extended its partnership with sponsorship partner Coca-Cola. Since their first partnership in 2020, Liverpool and Coca-Cola have jointly launched a number of fan-centered innovative activities, from exclusive ex...
Liverpool official news, the club has extended its partnership with sponsorship partner Coca-Cola.
Since their first partnership in 2020, Liverpool and Coca-Cola have jointly launched a number of fan-centered innovative activities, from exclusive experiences to digital activities, to fully celebrate the club’s global fan base.
The cooperation between the two parties has also created many highlight moments, such as the "Christmas Carpool Song" campaign that set a record for brand content interaction on the club's digital channels.
Liverpool and Coca-Cola will continue to develop immersive experiences to bring fans closer to the club and create unforgettable moments for Reds fans.
Coca-Cola will continue to retain the right to supply its full range of popular drinks on-site, ensuring fans can enjoy their favorite beverages on Anfield match days and club events.
Ben Ratti, chief commercial officer at Liverpool, said: "We are very excited to extend our partnership with Coca-Cola to continue to optimize the Anfield matchday experience and expand our support for Liverpool Women's Football Team. Over the past few years, Coca-Cola has helped us create many exciting activities, from unforgettable matchday interactions to community initiatives through the Liverpool Foundation. With this extension, We look forward to creating more glorious moments that celebrate the men's and women's football teams."
Javier Meza, President of Marketing for Coca-Cola Europe, added: "As one of the most historic and influential clubs in world football, Liverpool Football Club has a glorious heritage and passionate global fan base. We look forward to continuing to bring refreshing and enjoyable moments to fans through our cooperation."
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