According to Theathletic, Chelsea attacker Palmer successfully registered the "Cold Palmer" trademark. In November last year, Palmer's application to the UK government's Intellectual Property Office was approved last Friday. This m...
According to Theathletic, Chelsea attacker Palmer successfully registered the "Cold Palmer" trademark. In November last year, Palmer's application to the UK government's Intellectual Property Office was approved last Friday. This means that no one may use "Cold Palmer" for commercial purposes without Palmer's permission, and he has obtained exclusive legal rights to the nickname. At the same time, he also successfully signed and registered a trademark for him.
Palmer's application covers a wide range of products he intends to sell, including soap, bath salts, food and snacks, razor blades, cell phone cases, drones, underwater transportation, stationery, toys, and more. After submitting an application through its private company Palmer Management Co., Ltd., it was opposed by a winery called Chato Palmer near Bordeaux, France in August this year. In response to this objection, Palmer revised the application in September, removing all wine-related references, paving the way for a successful registration. Nevertheless, the trademark still covers a range of other alcoholic beverages, such as spirits, liqueurs and alcoholic energy drinks. Experts say this means that for Palmer he now has the legal right to use the nickname "Cold Palmer" and is free to sell the trademark on a variety of goods, which helps consolidate and enhance his personal brand. In addition, this also provides him with greater protection from unauthorized use of his name for product sales or promotions.
Palmer is a Nike player and was signed by Beats By Dre as a global ambassador this summer. Last year, he also worked with Burberry for fashion promotions and worked with the boohooMAN clothing brand. The existing partnerships and future opportunities explain why he wants to protect his brand.
Palmer also attempted to register a trademark for his iconic "Thunch" celebration action, but has not been successful. The application includes a two-second video showing his signature celebration move. This move was also used by Villa's Morgan Rodgers, who had played football together with Manchester City youth team. Nevertheless, Palmer used the celebration move after scoring a goal against Luton in December 2023.
For Chelsea, if they want to use "Cold Palmer" in their marketing, they may now need to obtain Palmer's license or sign a license agreement. In addition, many other football players have taken similar measures to protect their brand image, such as Beckham, Ronaldo, Messi, Mbappe, Rashford, Haaland and Bale.
source:vn 7msport com
